In the context of VSP tasks, we group our marketing activities into the following two blocks - proActive approach and information platform. The higher the company competence, the better understanding of the market, expectations and customer demands, the more expertise the company avails in «product sales», then, obviously, the higher the quality of a solution offered to the customer on a concrete task, to say nothing of possibilities of a frame long-term cooperation. As a tool, marketing could be one of the considerable business components, aiming not only at efficiency improvement of the company itself, but in the first place, marketing has to provide for better efficiency indices of the customer’s working process.įor the sake of analysis let us take a traditional marketing definition - «organizing products manufacturing and sales based on research of market demand in products and services». In the end, it’s not that important who and which way interprets the concept in the first place, in business a real value of this or other company in the eco system is important.
The aim is to know and understand a client so well, that a product or service will absolutely suit the latter and will sell on its own».
Every company places a special accent on one or the other concept, looking at it in the light of business experience and values.įor one company, marketing is a classic concept of «organizing products manufacturing and sales based on research of market demand in products and services» for the other - «marketing is a market philosophy, strategy and tactics of thinking and actions by the market participants: not only manufacturers and intermediaries in commercial activities, but consumers and suppliers, practicing economists, scientists, whole organisations up to governmental bodies» and finally - «the aim of marketing is to make sales efforts unnecessary. On the one hand, every company has got its own thesaurus.